This edition explores the risk of businesses solving the wrong problems by focusing too narrowly on internal goal gaps rather than addressing broader customer needs. It critiques traditional decision-making processes, which often lead to short-term fixes and strategic misdirection due to “bounded rationality.” The narrative suggests that businesses should reframe their problem identification by asking critical questions about customer fulfillment and strategic capabilities. This shift in perspective can lead to more innovative, value-creating solutions, ultimately distinguishing between mere survival and thriving in the market.
In This Edition
Framework for Strategic Problem Formulation
The error businesses make
Three questions that should form part of strategic considerations
Comments