The edition emphasizes the crucial role of momentum in distinguishing between mere success and extraordinary achievement in business. It explores the concept of momentum as a combination of mass (resources, people, systems) and velocity (speed and direction), highlighting how successful businesses capitalize on key moments to sustain growth. The edition warns against disrupting momentum by altering direction, resources, or tools prematurely, which can lead to failure. Instead, it advocates for analyzing and maintaining the factors that drive success, using the example of compounding momentum for sustained exponential growth. The edition concludes that in times of success, it is often wiser to consolidate gains rather than initiate change.
In This Edition
What is momentum?
How to sustain momentum?
Critical elements of momentum
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